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YouTube to introduce paid subscriptions for its channels this week: Report

Back in January we had told you about YouTube’s plans to introduce paid subscriptions for its individual channels around the second quarter of this year. Almost on cue, the video platform is now

Back in January we had told you about YouTube’s plans to introduce paid subscriptions for its individual channels around the second quarter of this year. Almost on cue, the video platform is now believed to be finally launching the paid subscription model as early as this week, Financial Times reports.

According to the report, YouTube is likely to offer options like à la carte and pay-per-view for some of its video channels to provide a wide variety of content. The paid videos will include movies and television shows on up to 50 YouTube channels, with subscriptions expected to start from $1 (Rs 54) to $5 (Rs 260) a month.

Earlier this year, a Google spokesperson said in a statement to AdAge, “We have long maintained that different content requires different types of payment models. The important thing is that, regardless of the model, our creators succeed on the platform. There are a lot of our content creators that think they would benefit from subscriptions, so we’re looking at that.”

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  • Published Date: May 6, 2013 12:19 PM IST