In an attempt to curb the menace of hate speech and derogatory or offensive comments on the platform, video hosting website YouTube is going to ask people before they post any comment on the videos. The platform will display the prompt; “Is this something you really want to share?” every time it thinks that the content may be offensive. Also Read - YouTube mobile app for Android, iOS gets video resolution controls
According to a recent company blog post, YouTube will give users the “the option to reflect before posting,” although it won’t stop them from posting their opinions and comments. Also Read - YouTube testing new 15-second 'media literacy' ads before videos
Prompts such as the above won’t come before every comment. YouTube’s system will analyse the content and if deemed offensive or if repeatedly reported, the prompt will appear. Also Read - Time spent on apps increased to over 4 hours daily worldwide, India sees biggest surge
After the prompt, people can go ahead and post their comments as they are or use the additional time to edit the post.
What about the creators?
YouTube has also added better filtering settings for the creators in YouTube Studio. The new filters will try to find the harmful and offensive comments on their videos and will automatically be flagged for review. It will also remove the harmful comments from the queue so that people cannot read them. The rollout will first be introduced to Android users in English and then slowly be phased out to other platforms.
YouTube’s battles with hate speech
YouTube has been combatting hate speech for a while now and this has prompted the platform to take necessary measures. With the help of automatic filtering, the company has removed 46 times more hate speech comments since 2019 than ever before, the company said. YouTube also claims that of the 1.8 million YouTube channels deleted in the last quarter, at least more than 54,000 were due to hate speech.
This is the most amount of hate speech content it has seen on the platform ever since its hate speech policies went into effect in early 2019.
Not only that, but YouTube will also be proactively asking users on their platforms about their demographics so that they can find patterns in the hate speech content coming out of an area.
Studies have shown that almost 30 percent of the commenters review and change their comments after a prompt is shown which means that the system works.