comscore Yu Yureka Black First Impressions: Mid-range perks on a budget smartphone
News

Yu Yureka Black First Impressions: Mid-range perks on a budget smartphone

The Yu Yureka Black marks the return of Micromax’s online-first power-user brand. But the latest device sees Yureka going the mass-market way with features and perks aimed at sealing its value-for-money image.

yu yureka black box

Nearly a year after its last launch, the Micromax-owned Yu brand returns to the Indian smartphone space. Starting out as a brand for power users, the first Yu phones packed in decent mid-range specifications at affordable prices, and also featured Cyanogen OS. However, Yu has of late gone the mass-market way offering greater value, while the company has positioned the parent Micromax brand as a more premium offering. Also Read - 5 delayed smartphone launches in India due to COVID-19 in May 2021

Also Read - Micromax In 1 goes on sale in India today on Flipkart: Top 5 features, price of all variants

The latest launch from the company is the Yu Yureka Plus, which has been launched at Rs 8,999 exclusively on Flipkart. The mid-range smartphone hopes to challenge existing options such as the Xiaomi Redmi 4 and Lenovo K6 Power, although does have a bit more to offer in terms of specifications. We ve given the phone a quick run through, and here are our first impressions. Also Read - Micromax In 1 first impressions: Solid competition for Poco M3

Back in black

As the name suggests, the Yu Yureka Black is available in a single color variant, a glossy black. Although this gives it a glass-like look, the phone features a metal unibody design, with the Yu logo at the back. The bottom has the micro-USB port and speaker grille, the right has the power and volume buttons, the left has the hybrid SIM tray which takes either two SIM cards or one SIM and one microSD card, and the top has the 3.5mm jack. The phone s fingerprint sensor is at the front, embedded into the physical home button. It s always active, so you can unlock the phone from standby by placing your finger on the sensor, without needing to first wake the phone. However, I found it a bit sluggish to unlock the phone, taking perhaps just a fraction a second too long.

The Yureka Black has a 5-inch full-HD screen with 2.5D curved glass and Corning Gorilla Glass 3 protection. While the rear camera is a 13-megapixel shooter, the front camera has an 8-megapixel sensor. Interestingly, there is flash at the front and back, which will appeal to selfie lovers. On the whole, it s a fairly standard budget smartphone, but the glossy black finish and front flash help it stand out among the competition.

Good specifications

The Yu Yureka Black has a strong specification sheet to back it, with 4G of RAM, 32GB of internal storage (expandable by up to 64GB through a microSD card), 4G connectivity with support for VoLTE, and a 3000mAh battery. Although there is no fast charging, the sales package includes a 7.5W charger which will top up the phone in a reasonable amount of time. The box also includes a bundled headset for audio and hands-free calling, which will appeal to some buyers.

Performance is expected to be decidedly entry-level, thanks to the Qualcomm Snapdragon 430 SoC under the hood. Competing devices such as the Xiaomi Redmi 4 are powered by the slightly newer and more capable Snapdragon 435 SoC, but real-world performance is unlikely to differ by much. I did find performance a bit slow at first glance. We will of course put performance, battery life and camera capabilities through more comprehensive testing, and you ll be able to read all about it in our coming review of the Yu Yureka Black.yu yureka black logo

Final thoughts

Yu s return is Micromax s attempt to gain ground in the sub Rs 10,000 segment, which has been gaining a lot of attention in the last few months. The Yureka Plus hopes to take on the Xiaomi Redmi 4 with a combination of good looks, a unique color finish, decent specifications and the ability to take well lit front-camera shots thanks to the flash. Sold exclusively on Flipkart, the phone will offer strong competition to Xiaomi, which continues to face stock shortages and depend on the flash-sale model.

While there are minor issues we ve already had with the phone, including somewhat sluggish performance and a bit of a delay in unlocking the phone with the fingerprint sensor, on the whole my experience with the Yu Yureka Black has been positive. We ll be bringing you the full review of the phone soon, so stay tuned to BGR India.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: June 1, 2017 2:02 PM IST


You Might be Interested

YU Yureka Black

8999

Android 6.0 Marshmallow
Qualcomm Snapdragon 430 Octa Core 1.4 GHz Processor
13 MP

new arrivals in india

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Micromax In Note 1
Micromax In Note 1

10,999

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

13,999

Oppo F17
Oppo F17

16,990

Samsung Galaxy M51
Samsung Galaxy M51

22,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Best Sellers