Micromax-backed YU is back after a long sabbatical. The company has been teasing the launch of its upcoming smartphone, the YU Yureka Black on its social media platforms for quite some time now. The smartphone is all set to launch today at 12,30PM. While the company chooses to remain tight-lipped about the launch, the media invite came with a tagline — “Yureka is Back with Black” and “Break rules. Shatter stereotypes.” Also Read - iPhone 11, iPhone XR up for grab with massive discount on Flipkart Big Saving Days sale
From what we know so far, YU is likely to re-launch the Yureka smartphone with a new look, design and upgraded specifications. YU had recently confirmed the YU Yureka Black will be exclusively available via Flipkart starting today. From what we see in the teasers, we know that the smartphone will come with the primary camera at the back along with a LED flash. Going by the teaser we can just see the primary camera at the back, so we can expect the smartphone to feature a fingerprint scanner up front. Additionally, we can also spot the antenna bands running across the top and bottom edges of the smartphone. The power button and the volume rocker are placed on the right-hand side of the phone while the 3.5mm jack is placed on the top. Also Read - Flipkart Big Saving Days smartphone deals: Pixel 4a is star of the show once again
YU had also launched a Yureka S smartphone and as the name suggests, the smartphone was launched with a slightly better set of features and specifications. The smartphone was launched for Rs 12,999 and was available in black color variant. YU Yureka also topped the list as the most searched mobile device in 2015. To recap, the Yureka featured a 5.5-inch HD IPS display, Snapdragon 615 octa-core SoC, and 2GB of RAM. It also came with a 13-megapixel rear camera, 5-megapixel front-facing camera, and a 2,500mAh battery.
It is speculated that the YU Yureka Black will be priced at Rs 10,000. If true, it will face tough competition with some of the other notable smartphones in this segment including the likes of Lenovo K6 Power, Xiaomi Redmi 4, Moto G4 Play, and Coolpad Note 5 Lite to name a few.