Micromax subsidiary YU has sent out media invites for a smartphone launch event on June 1 at 12:30PM. The invite teases a Yureka smartphone in black color variant with the tagline — ‘Yureka is back with Black’. Earlier reports suggest that the smartphone is dubbed as Yureka Black. Also Read - Micromax In Note 1 Pro tipped to launch in India by September end
YU has been significantly inactive in the smartphone space for over a year, which also led to reports about the brand shutting down. Micromax however denied these reports, and now we know why. YU Yureka was launched way back in 2014, and the upcoming smartphone teased in the invite seems to be an upgrade to the previous variant. Also Read - Micromax In 2b review: Is this the best smartphone under Rs 10,000 right now?
YU got to do what is great! #NextisBlack https://t.co/NqlkmcaZ7W Also Read - Micromax In 2b budget phone goes on sale today Flipkart: Should you buy it?
— Rahul Sharma (@rahulsharma) May 3, 2017
While not much is known about the device, the invite hints at a new Yureka smartphone with a strikingly different design from its predecessor. On the top center is the primary camera located with a LED flash, and it has antenna bands running across the top and bottom edges of the smartphone. ALSO READ: Lenovo PHAB 2 vs Samsung Galaxy J Max vs YU Yureka Note: Price, specifications, and features compared
Micromax started the Yu Televentures subsidiary back in December 2014, and since then the company has launched nine smartphones — Yureka, Yuphoria, Yureka Plus, Yunique, Yutopia, Yureka Note, Yunicorn, Yunique Plus and the latest one being Yureka S.