comscore Yu Yureka Black with 13-megapixel rear camera goes on sale in India, priced at Rs 8,999: Specifications and features
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Yu Yureka Black with 13-megapixel rear camera goes on sale in India, priced at Rs 8,999: Specifications and features

The Yu Yureka Black is company's come-back device, after It last launched the Yu Yunique Plus back in August 2016

yu yureka black box

Micromax owned sub-brand Yu had launched the Yureka Black smartphone in India earlier this week. Now, the company has officially put the smartphone on sale in India. Priced at Rs 8,999, the Yu Yureka Black is available via Flipkart starting today. Buyers will be able to choose from chrome black and matte black finish variants of the smartphone. The Yureka Black will lock horns with the likes of the Xiaomi Redmi 4, Lenovo K6 Power and Moto G4 Play, to name a few. Also Read - Cryptocurrency regulation bill: How worried are Indian investors?

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Those who are planning on buying the Yu Yureka Black can also take advantage of a host of introductory offers. These include Rs 300 cashback on payment with PhonePe, and you can also avail special savings on the purchase of the Yu Yureka Black via SBI cards and up to Rs 8,500 off on exchange of your old phone. Customers can also get an extra 5% off if the payment is done via Axis Bank Buzz Credit Card. However, please note that these offers cannot be clubbed with any other payment related offer and can be available only if the Yu Yureka Black is purchased via Flipkart.

In terms of design, the Yu Yureka Black features a metal unibody. Up front, there is a physical home button which also doubles up as the fingerprint sensor. At the back, you can spot the camera lens along with LED flash placed at the top-center with two antenna lines running parallel at the top and bottom. ALSO READ: YU Yureka Black to Xiaomi Redmi 4: Top 10 budget Android smartphones with a fingerprint sensor

Yu Yureka Black specifications, features

The smartphone features a 5-inch full HD 2.5D display with Gorilla Glass 3 protection on top. Under the hood of the smartphone is the Qualcomm Snapdragon 430 SoC clocked at 1.4GHz and paired with 4GB of RAM. Also on offer is 32GB of on-board storage which is further expandable by up to 128GB via microSD card.

The Yu Yureka Black sports a 13-megapixel rear camera with Sony IMX 258 sensor. Up front, the smartphone houses an 8-megapixel front-facing camera for selfies and video calling. The smartphone is housed by a 3,000mAh battery. On the connectivity front, the smartphone includes dual-SIM support (hybrid SIM-slot), 4G, VoLTE, Wi-Fi and Bluetooth, with the phone running on Android 6.0 Marshmallow. ALOS READ: Yu Yureka Black First Impressions: Mid-range perks on a budget smartphone

To put things into perspective, the 2014-launched Yureka featured a 5.5-inch HD IPS display, Snapdragon 615 octa-core SoC, and 2GB of RAM. It also came with a 13-megapixel rear camera, 5-megapixel front-facing camera, and a 2,500mAh battery.

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  • Published Date: June 6, 2017 9:38 AM IST


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