Earlier today, Yu made its debut in the Indian market and launched its first smartphone called the Yureka. The brand is backed by Micromax and the Indian smartphone vendor signed a deal with Cyanogen to offer support to the Yu-branded smartphones. The Yureka is priced at Rs 8,999, which is Rs 1,000 cheaper than the Redmi Note 4G, and hence becomes the cheapest LTE-capable smartphone in the Indian smartphone market. We spent some time with the device at the launch event in Delhi and here are our first impressions.
In terms of size the Yureka matches the Xiaomi Redmi Note, but is much thinner and lighter to hold. The latter, as we have said before, feels quite bulky. The Yureka has no such issues and thanks to the ample use of plastic, you can barely feel the weight of the device.
The smartphone flaunts a 5.5-inch HD (1280×720 pixels) IPS display with a pixel density of 267ppi. In our brief time indoors, the display did quite a decent job in reproducing colors, and text looked sharp as well. Viewing angles are quite decent as well, and thanks to Gorilla Glass 3 protection, you won’t have to worry about scratching your display either.
The device is powered by a 1.5GHz Snapdragon 615 octa-core processor paired with Adreno 405 GPU and 2GB of RAM. As you would expect with such numbers, performance was smooth. Screen transitions and opening and closing of menus were smooth. We will have a more detailed performance analysis of the smartphone in our forthcoming review.
On the photography front, the smartphone features a 13-megapixel rear camera and a 5-megapixel selfie camera. The camera performed quite well considering the less than appropriate lighting conditions. The front camera too is more than adequate for selfies and groupies. Again we will reserve our judgment till we have put them through extensive tests in our review.
The Yureka’s USP however is its software. It runs on Cyanogen OS 11 based on Android 4.4.4 KitKat. The operating system brings in a host of customizing options for users. You can customize the kind of widgets you want to see in the menu, the fonts, themes, among others. The company is also offering security features like the ability to remotely locate and wipe your device, in case you lose the smartphone. Other features include passcodes for individual apps, and hidden passcodes to unlock your lockscreen as well. Overall the performance was smooth and there were no visible lags either.
The Yu Yureka goes on sale via Amazon India sometime in the second week of January. Registrations for the sale are set to kick off tomorrow on Amazon India at 2:00PM. In our short time with the device, we didn’t encounter any major issues with the device, but as mentioned above, we will reserve our judgment until we have reviewed the device.