Back in 2014, Micromax launched an online-only subsidiary called YU, in order to take on the likes of Xiaomi and Motorola. Its first smartphone was the Yureka, and since then the company has launched a host of devices, with the most recent being the Yunicorn. But the company has moved beyond its online-only model and its smartphones are now available offline as well. In fact, the company recently stated that it expects about 50 percent of its sales to happen via offline channels. Now, YU has quietly unveiled a new smartphone in India, called Yureka S. As the name suggests, this is basically a newer version of YU’s first smartphone with a slightly better set of features and specifications. The YU Yureka S is currently listed on the company’s website with a price tag of Rs 12,999, and it will be available in black color. There is, however, no word when or where the new smartphone is set to go on sale. Also Read - Micromax planning to launch 3 new smartphones amid backlash against Chinese brands
One of the key differences is in the size, and unlike the Yureka that came with a 5.5-inch display, the Yureka S is more compact with a 5.2-inch display. Since the launch of the Yureka in 2014, YU has launched the Yureka Note and Yureka Plus as well which too came with 5.5-inch displays. While the Yureka and Yureka S share a similar name, they are completely different on the design front. The new Yureka S looks more like a love child of the Yuphoria and the Yutopia. Also Read - Flipkart Budget Days: Offers on Micromax Canvas Infinity, Sony Xperia R1 Dual, YU Ace and more
YU Yureka S specifications
The Yureka S flaunts a 5.2-inch full HD (1920×1080 pixels) display with 423ppi and Corning’s Gorilla Glass 3 protection. Under the hood is Qualcomm’s Snapdragon 615 64-bit octa-core processor paired with Adreno 405 GPU and 3GB of RAM. It comes with 16GB of internal storage, which can be expanded using a microSD card. On the photography front, the Yureka S is equipped with a 13-megapixel snapper with OV13850 PureCel Camera Chip, f/2.2 aperture and support for HDR. Up front is a 5-megapixel selfie snapper with f/2.2 aperture and 84 degrees wide-angle lens. Also Read - Xiaomi Redmi Note 3 reportedly starts receiving MIUI 10.2 final software update
The smartphone also features a 3,000mAh battery that YU claims is good enough to survive up to nine hours of talktime and up to 450 hours on standby mode. The battery also supports QuickCharge 1.0. The Yureka S also supports connectivity options like dual-SIM card slots (hybrid setup), 4G support, Wi-Fi, and Bluetooth.
On the software front, the smartphone runs on Android Lollipop 5.1.1 wrapped under the Around YU UI. The UI includes a platform that sources content from multiple apps and services and offers it to users at one place. For example, Around YU offers contextual information for categories like food, shopping and travel from Zomato, Scandid, and Ixigo respectively.
Competition in this price segment is quite fierce though, and the new YU Yureka S will face competition from the likes of the Xiaomi Redmi Note 3, LeEco Le 2, and the Lenovo ZUK Z1 to name a few. These smartphones not only feature better specifications, but also come with a metal body and features like a fingerprint scanner that is missing on the Yureka S. It is a bit strange to see YU go along with the Snapdragon 615 SoC, which is not only old but doesn’t have the best thermal performance either.
In addition to the all-metal unibody design, the Redmi Note 3 boasts a fingerprint scanner at the back. It also features a Qualcomm Snapdragon 650 hexa-core processor, 32GB internal storage, 16-megapixel rear snapper with f/2.0 aperture and PDAF support, and a bigger 4,000mAh battery. The smartphone is priced at Rs 11,999.
The LeEco Le 2 also features a combination of metal body and a fingerprint scanner at the back. It comes with a Qualcomm Snapdragon 652 octa-core processor, 32GB internal storage (no microSD card slot though), 13-megapixel snapper with PDAF support, and an 8-megapixel selfie camera. The smartphone is also priced at Rs 11,999.
Lenovo’s ZUK Z1 maybe a bit more expensive with a price tag of Rs 13,499, but it also offers more value for money. It too boasts a metal body with a fingerprints scanner embedded into physical home button up front. It also comes with Qualcomm’s Snapdragon 801 processor, a 4,100mAh battery, and a 13-megapixel primary camera with support for optical image stabilization (OIS).
Considering what the competition offers, YU faces an uphill task with the Yureka S. All the three smartphones it is up against have better specifications and are priced lower as well.