comscore ZEE5 new channel sees 178 percent increase in consumption | BGR India
News

ZEE5 new channel sees 178 percent increase in consumption during COVID-19 lockdown

ZEE5 says the overall platform witnessed a viewership of 437.4 million during the lockdown period.

  • Updated: April 10, 2020 1:44 PM IST
zee5 logo feat

ZEE5 News Channel has seen unprecedented rise in viewership amidst COVID-19 lockdown. ZEE5, the popular entertainment super-app, has witnessed a spike in its popularity as well. In particular, the tailored news coverage for COVID-19 has reportedly seen 12.4 million viewers. The overall platform witnessed a viewership of 437.4 million, which is a massive bump. The platform has confirmed to have 66.3 million users. Also Read - ZEE5 set to launch over 80 originals starting April 1

The company also confirmed that the average consumption of news increased by 178 percent compared to the pre-lockdown period. In a press statement, ZEE5 revealed that average watch time increased by 16 percent for live news and 29 percent for video-on-demand news. The platform has also seen a spike in news consumption via connected devices. ZEE5 reports a growth of 166 percent in terms of video views for the same period. Netflix, Disney+ Hotstar have also witnessed similar spikes in viewership. Also Read - ZEE5 prepares to challenge TikTok and Instagram with Hypershots app

ZEE5 says the increase in viewership is owed to the tailored offering launched during lockdown. The streaming video-on-demand service launched two exclusive channels – Dish Positive and Corona Coverage – as part of its #BeCalmStayInformed initiative. With Dish Positive, ZEE5 has created a fact check platform that busts myths. It also provides details such as precautionary measures, symptoms, FAQs, doctor’s take, state helpline numbers and others. Corona Coverage, on the other hand, serves as an information-led channel delivering key news about the virus. Also Read - Reliance JioFiber users will now get bundled ZEE5 subscription for free

ZEE5 also said in the statement that COVID-19 notifications have further helped in circulating relevant information. The push notifications are consigned twice a day and it includes vital information. It has also created a special landing page for COVID-19 related news. “With the role of OTT becoming more prominent in the sphere of presenting real time news during the pandemic, ZEE5 is incessantly working towards taking various steps to bring even more trustworthy information with each passing day,” the company said in a media statement.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel.
  • Published Date: April 10, 2020 11:07 AM IST
  • Updated Date: April 10, 2020 1:44 PM IST



new arrivals in india

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

14,999

Oppo F17
Oppo F17

17,990

Samsung Galaxy M51
Samsung Galaxy M51

24,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Xiaomi Redmi 9A
Xiaomi Redmi 9A

6,799

Vivo Y20
Vivo Y20

12,990

Xiaomi Redmi 9
Xiaomi Redmi 9

8,999

Nokia 5.3
Nokia 5.3

13,999

Motorola Moto G9
Motorola Moto G9

11,499

Realme C15
Realme C15

9,999

Realme C12
Realme C12

8,999

Samsung Galaxy Note 20
Samsung Galaxy Note 20

77,999

Xiaomi Redmi 9 Prime
Xiaomi Redmi 9 Prime

9,999

Oppo Reno4 Pro
Oppo Reno4 Pro

34,990

Samsung Galaxy M01 Core
Samsung Galaxy M01 Core

5,499

Realme 6i
Realme 6i

12,999

Asus Rog Phone 3
Asus Rog Phone 3

49,999

OnePlus Nord
OnePlus Nord

24,999

Infinix Smart 4 Plus
Infinix Smart 4 Plus

7,999

Xiaomi Redmi Note 9
Xiaomi Redmi Note 9

11,999

Samsung Galaxy M01s
Samsung Galaxy M01s

9,999

Vivo X50 Pro 5G
Vivo X50 Pro 5G

49,990

Vivo X50 5G
Vivo X50 5G

34,990

Realme C11
Realme C11

7,499

Poco M2 Pro
Poco M2 Pro

13,999

Realme X3
Realme X3

24,999

Realme X3 SuperZoom
Realme X3 SuperZoom

27,999

Tecno Spark Power 2
Tecno Spark Power 2

9,999

Oppo A12
Oppo A12

9,990

Oppo A52
Oppo A52

16,990

Samsung Galaxy A21s
Samsung Galaxy A21s

15,999

Oppo Find X2
Oppo Find X2

64,990

Motorola One Fusion Plus
Motorola One Fusion Plus

17,499

Samsung Galaxy A31
Samsung Galaxy A31

20,999

Samsung Galaxy M01
Samsung Galaxy M01

8,999

Samsung Galaxy M11
Samsung Galaxy M11

10,999

Infinix Hot 9 Pro
Infinix Hot 9 Pro

9,999

LG Velvet
LG Velvet

Price Not Available

Xiaomi Mi Note 10 Lite
Xiaomi Mi Note 10 Lite

Price Not Available

Apple iPhone SE 2020
Apple iPhone SE 2020

42,500

Honor 30 Pro
Honor 30 Pro

Price Not Available

Honor 30
Honor 30

Price Not Available

OnePlus 8
OnePlus 8

44,999

OnePlus 8 Pro
OnePlus 8 Pro

54,999

Xiaomi Redmi Note 9 Pro
Xiaomi Redmi Note 9 Pro

13,999

Motorola Moto E4
Motorola Moto E4

8,999

Samsung Galaxy On Max
Samsung Galaxy On Max

9,775

nubia N2
nubia N2

15,999

Karbonn K9 Kavach 4G
Karbonn K9 Kavach 4G

5,290

Motorola Moto C Plus
Motorola Moto C Plus

6,999

Best Sellers