comscore ZEE5 prepares to challenge TikTok and Instagram | BGR India
News

ZEE5 prepares to challenge TikTok and Instagram with Hypershots app

After launching over 100 original shows over the past two years, ZEE5 is planning to enter the hyperlocal content segment. It will compete with TikTok and Instagram.

  • Published: February 16, 2020 11:44 AM IST
zee5 logo feat

ZEE5, the video streaming service from Zee Entertainment Enterprises Ltd, is set to compete with TikTok. After producing more than 100 original shows over the past two years, ZEE5 wants to explore hyper local content platforms. The company plans to launch Hypershots later this year. The new service will compete with TikTok, Instagram and YouTube. The service will have 90 second user generated content from celebrities and common people. With Hypershots, ZEE5 is also exploring the super app model. Also Read - Reliance JioFiber users will now get bundled ZEE5 subscription for free

“We want to be the super app of entertainment, a one-stop destination for digital videos,” Tarun Katial, CEO, ZEE5 India told Business Today. “We don’t want users to come to us only for long-form and go somewhere else for short-form. The digital ecosystem will make users come back more and more and their habit formation with ZEE5 will happen,” he added. Hypershots is being designed as a platform for ad-supported content. However, ZEE5 plans to turn it into a subscription platform eventually. Also Read - ZEE5 launches a new Progressive Web app in an effort increase its reach

Read how ZEE5 plans to take on TikTok in India

ZEE5 is planning to launch at least 15 to 20 films a year as part of its investment in direct-to-digital films. This push will join the efforts where it offers live feeds of national and regional news channels such as Asianet, Suvarna, TV9 and Republic. “We already offer content in 14 languages and we will be soon offering content in Assamese too,” Katial told the business publication. ZEE5 is also expanding its investment in technology while it continues to strengthen the content portfolio. Also Read - Tata Sky Binge users can now stream premium ZEE5 content at no extra cost

“We have invested in a consumer data platform which enables us to build smaller and smaller cohorts and segments. Somebody would be a TV show lover, some enjoy watching thrillers, while there is a segment which likes to watch new age women stories, there are language preferences too, also the frequency of usage. We are able to send personalized notifications to consumers based on all these parameters. We now operate in 1,200 segments of users,” Katial told Business Today.

ZEE5 has also recently launched a new application for Android and iOS users. It has also introduced a progressive web app. It plans to launch around 80 to 100 original shows this year. Katial explains the app is targeting to cross the 15 million daily user mark and 100 million monthly active mark this year. The company has also strengthened its adtech to deliver a seamless experience for its advertisers. “It will allow enhanced targeting beyond what Google and Facebook offer,” Katial added.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel.
  • Published Date: February 16, 2020 11:44 AM IST



new arrivals in india

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

14,999

Oppo F17
Oppo F17

17,990

Samsung Galaxy M51
Samsung Galaxy M51

24,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Xiaomi Redmi 9A
Xiaomi Redmi 9A

6,799

Vivo Y20
Vivo Y20

12,990

Xiaomi Redmi 9
Xiaomi Redmi 9

8,999

Nokia 5.3
Nokia 5.3

13,999

Motorola Moto G9
Motorola Moto G9

11,499

Realme C15
Realme C15

9,999

Realme C12
Realme C12

8,999

Samsung Galaxy Note 20
Samsung Galaxy Note 20

77,999

Xiaomi Redmi 9 Prime
Xiaomi Redmi 9 Prime

9,999

Oppo Reno4 Pro
Oppo Reno4 Pro

34,990

Samsung Galaxy M01 Core
Samsung Galaxy M01 Core

5,499

Realme 6i
Realme 6i

12,999

Asus Rog Phone 3
Asus Rog Phone 3

49,999

OnePlus Nord
OnePlus Nord

24,999

Infinix Smart 4 Plus
Infinix Smart 4 Plus

7,999

Xiaomi Redmi Note 9
Xiaomi Redmi Note 9

11,999

Samsung Galaxy M01s
Samsung Galaxy M01s

9,999

Vivo X50 Pro 5G
Vivo X50 Pro 5G

49,990

Vivo X50 5G
Vivo X50 5G

34,990

Realme C11
Realme C11

7,499

Poco M2 Pro
Poco M2 Pro

13,999

Realme X3
Realme X3

24,999

Realme X3 SuperZoom
Realme X3 SuperZoom

27,999

Tecno Spark Power 2
Tecno Spark Power 2

9,999

Oppo A12
Oppo A12

9,990

Oppo A52
Oppo A52

16,990

Samsung Galaxy A21s
Samsung Galaxy A21s

15,999

Oppo Find X2
Oppo Find X2

64,990

Motorola One Fusion Plus
Motorola One Fusion Plus

17,499

Samsung Galaxy A31
Samsung Galaxy A31

20,999

Samsung Galaxy M01
Samsung Galaxy M01

8,999

Samsung Galaxy M11
Samsung Galaxy M11

10,999

Infinix Hot 9 Pro
Infinix Hot 9 Pro

9,999

LG Velvet
LG Velvet

Price Not Available

Xiaomi Mi Note 10 Lite
Xiaomi Mi Note 10 Lite

Price Not Available

Apple iPhone SE 2020
Apple iPhone SE 2020

42,500

Honor 30 Pro
Honor 30 Pro

Price Not Available

Honor 30
Honor 30

Price Not Available

OnePlus 8
OnePlus 8

44,999

OnePlus 8 Pro
OnePlus 8 Pro

54,999

Xiaomi Redmi Note 9 Pro
Xiaomi Redmi Note 9 Pro

13,999

Motorola Moto E4
Motorola Moto E4

8,999

Samsung Galaxy On Max
Samsung Galaxy On Max

9,775

nubia N2
nubia N2

15,999

Karbonn K9 Kavach 4G
Karbonn K9 Kavach 4G

5,290

Motorola Moto C Plus
Motorola Moto C Plus

6,999

Best Sellers