Domestic vendors have always enticed the consumers by bringing high-end smartphone features at an affordable price point. Zen Mobiles is one of the players to walk on the same lines. It today launched its flagship smartphone named the Ultrafone Amaze 701 FHD, which is basically a more powerful variant of the company s previous flagship phone Ultrafone 701HD. So it brings the full HD display with 1080p resolution, offers a quad-core processor and 16 GB of on board memory at Rs 17,999, which is much lower than a smartphone with similar features from a tier one brand. But the question is whether it does offer a comparatively smoother performance or not. Here are the first impressions of the phone. Also Read - Zen Cinemax 2+ with quad-core SoC, 1GB RAM launched, priced at Rs 3,777: Specifications, features
Talking about the design, the Ultrafone Amaze 701FHD looks pretty similar to the previously launched Ultrafone 701HD smartphone but is slightly lighter and has this patterned back panel, which the company says is made up of magnesium to cut down the weight. The back does add to the look but does not make much of a difference otherwise.
Talking about the 5-inch FHD IPS display offering 1920×1080 pixels resolution and comes with Corning’s Gorilla Glass 2 protection. The touch interface is not smooth and one can notice the lag while rolling the notification bar down.
On the processor front, the phone is powered by a 1.5GHz quad-core MediaTek Turbo chipset with 1GB of RAM and 16GB of internal memory which can further be expanded by up to a massive 64GB through a microSD card. We will only be able to talk about the performance bit in our detailed review.
The software of the phone is powered by Android 4.2.1 Jelly Bean with support for OTA updates and the company has not tweaked it with gimmicks or fancy features.
The phone sports a 13-megapixel rear camera with 5 layers lens and an LED flash, but performed average when tested. Actually to be honest it did click some good photos but all of those pixilated badly the moment we zoomed in. The 8-megapixel front-facing camera is quite rare to see on other devices in this price range and is an advantage for those who like to click selfies.
With all these features and for Rs 17,999, the phone will mainly be up against the recently launched Micromax Turbo, Gionee E6, Spice Pinnacle FHD amongst others which also flaunts a full HD display and carry somewhat similar features.