Mobile TV channel Zenga TV launched its personalized artificial intelligence (AI) powered chatbot on Facebook Messenger. Also Read - Here's how WhatsApp users can create Messenger Rooms
Equipped with a conversational interface powered by AI, Natural Language Processing (NLP), prediction based and behaviour mapped, the chatbot provides a deep understanding of the customer journey for each individual, content preferences and emotions, which can help the AI engine to personalise the experience for users, the company said in a statement. Also Read - TikTok will pay over $2 billion to creators in next 3 years
“Introducing the AI-powered chatbot will enable us to engage with our users in a more personal and contextual way. We have identified that these automated messaging has the ability to create highly interactive and engaging conversations,” Shabir Momin, MD and CTO, Zenga TV, said in a statement.
“Our engagement with our users will now be quick, simple and clear which will enable us to truly personalise the content for viewers,” Momin added.
Currently, the chatbot is available on Facebook Messenger but it will soon be available to engage with users across multiple messaging apps, the statement added.