Zomato’s premium membership program, Zomato Gold, will launch in India soon, more than half a year after debuting in the UAE. The food-tech startup tweeted a teaser this morning without revealing a specific launch date. Pre-launch sign-ups have already begun. Interested users can log in to the Zomato site, and enter their email address. They’ll be added to the invite list and receive prior information about the launch. Zomato is offering the first 10,000 memberships at “early bird prices”.
Zomato has partnered with over 1,200 restaurants, bars and cafes across Delhi-NCR, Mumbai and Bangalore. Zomato Gold members would be entitled to a ‘Buy 1 Get 1’ offer on food at drinks at these joints. They can also enjoy a complimentary dish every time they dine out, as well as avail happy hours “all the time”. On an order of two drinks, they’ll earn two complimentary ones. Here’s a list of all Gold Partner Restaurants.
Brace yourselves, folks!🍴
— Zomato India (@ZomatoIN) November 6, 2017
India is the second country to get Zomato Gold that is operational across 200 restaurants in Dubai and Abu Dhabi. It is also available in the Portuguese capital of Lisbon. In the UAE, the service is available at an introductory price of AED 99 (around Rs 1,760) for a three-month membership plan, going up to AED 149 (around Rs 2,650) for a six-month plan, and AED 229 (around Rs 4,080) for a yearly plan. It is safe to suggest that the India pricing would be more competitive given customers’ affinity towards value-for-money offerings. ALSO READ: Zomato explored a merger with Swiggy, but talks fell through: Report
After India, Zomato is keen to expand the premium service in more geographies. “We will decide launch dates for other international cities depending on what we learn over the next few weeks/months. Our Melbourne, Jo’burg, and Istanbul teams are waiting eagerly to launch Zomato Gold in their cities” Zomato co-founder Pankaj Chaddah wrote in a blog post during the UAE launch. ALSO READ: Zomato picks up small stake in Hyderabad-based home-food startup Tinmen
“It is ultra convenient to use —there’s no need to punch in anything on your phone or scan QR codes. Just one tap on the partner restaurant’s page on the Zomato app, and you are all set,” Chaddah added. Given the rising competition in India’s food-tech space, Gold would allow Zomato to build a loyal customer base, and also open a new revenue stream.