comscore Zomato launches Instagram-like photo filters to make your food look yummier
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Zomato launches Instagram-like photo filters to make your food look yummier

Zomato app now has its own filters that will let you click yummy food photos.

pizza-stock-image

Zomato is already the source of all the places you can visit to eat, and now it is helping you click yummy photos of the food you eat. The company has added features to its app that let users edit and add filters to the food pictures they post on the app. Considering most of us click pictures of our food from ten different angles and apply multiple filters to it before putting it up on the social media, Zomato has hit the bull s eye with the new feature. Also Read - Zomato IPO share allotment status: How to check IPO allotment status online

 

Zomato observed that a lot of filters that users were applying to the food shots they uploaded on their website, didn t go too well with the mood. Hence, they decided to make their own set of filters that would go perfectly well with shots of food. The new Zomato feature allows a user to crop images and add filter. Along with that it also lets them play around with the brightness, contrast, saturation, color overlay and vignettes of an image.

We checked out the new features on the Zomato app, and we must say they look impressive. Tap on the add icon to upload photos, click a picture, and tap on the floating edit option in the bottom left corner. This leads you to a screen that looks quite close to what Instagram looked like some time ago. The app has a total of 17 filters. A crop option and an icon in the middle that lets you rotate the picture.

Screenshot_20160624-144934

In order to get the best filters out, Zomato tested various options with various shots of food by playing around with the RGB channels using editing tools. Then they made all sorts of channel graphs and did color transformation, but the real challenge was to replicate the filter they were creating on the editing tools to the Android app. After burning the midnight lamp, Zomato successfully created a code they loved, which also allowed them to process images in a fraction of a second.

Also read: Zomato rolls out a new algorithm to deal with biased reviews; here s everything you need to know

This also happens to be Zomato’s first open source contribution to the Android platform. Zomato has pulled this block of code into a separate module and have open sourced it for all.

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  • Published Date: June 24, 2016 4:44 PM IST
  • Updated Date: June 24, 2016 5:50 PM IST



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