Just a week after Zomato announced that it was profitable, the company has invested in Hyderabad-based home-food startup Tinmen. This will allow Zomato to strengthen its operations in the city as well as allow Tinmen to leverage the former’s vast user base. Tinmen is similar to Mumbai-based Holachef which counts Ratan Tata among its investors that aggregates home-chefs and delivers pre-scheduled meals in offices and homes. It services about 30,000 orders a month. Also Read - Zomato faces backlash on Twitter after it fires employee calls Hindi a 'national language'Also Read - Zomato is shutting its grocery delivery in India from September 17
Through the investment, Zomato now owns more than 10 percent in Tinmen. “We are working on a bunch of exciting tech-led initiatives to build better accessibility to great and hygienic food for our users. In tandem we are also exploring alliances with existing players, big and small, to help surface a larger variety of healthy meal options to our users. In that spirit, we just made an investment into a startup called Tinmen an efficient and modest little company which provides easy access to home cooked meals at affordable prices, for thousands of people in Hyderabad,” Zomato Founder & CEO Deepinder Goyal wrote on the company blog. ALSO READ: Zomato waives commission fee for 70% of partner-restaurants as it turns profitable Also Read - Zomato invites few lucky customers to get unlimited free deliveries, no surge fees and more
Tinmen has about 50,000 users on its platform compared to Zomato’s one million. Buoyed by the new investment, the Hyderabad-based startup now plans to service 1 lakh orders a month by 2018. “Zomato has a huge user base in Hyderabad which they will expose for us. The idea is that once we build a significant presence in the city, they will help us expand to other cities, Mukesh Manda, Co-founder of Tinmen, was quoted as saying. Zomato’s Goyal too highlighted that Tinmen’s orders should be “steadily multiplying over the next 6 to 9 months.” ALSO READ: Zomato announces acquisition of hyperlocal logistics startup Runnr
Zomato also announced that it will work together with Tinmen (initially in Hyderabad, and then the rest of the country) to provide access to better food for more people. “Over the past year, we have been working towards the idea of a kitchen-less world wherein most people would have access to great food and healthy meals at the same price or cheaper than the cost of preparing them at home. In the long term, we think that only hobbyists will cook at home,” Goyal stated. Tinmen currently services 10 of the busiest districts in Hyderabad. That could go up if Zomato Order‘s delivery fleet is available to it.