Online ratings and reviews have a big influence on users as they drive popularity of products/services on several e-commerce platforms. The reviews are quite helpful to users and at the same time also critical for the e-commerce platforms. That said, there are people who are gaming the reviews system to artificially push a particular product on a platform. Restaurant finder and food ordering service Zomato is addressing this issue by putting a new and strong anti-biased algorithm. Also Read - Zomato IPO share allotment status: How to check IPO allotment status onlineAlso Read - Internet down: Zomato, Paytm, Disney+ Hotstar, Amazon, Myntra, many other global services suffered massive outage
We ve seen a rise in the number of people creating biased content a few agencies spread across the world are now offering services to artificially boost restaurant ratings on Zomato, and individuals are offering to write positive reviews for restaurants as a service , Zomato explains in a blog post. The company further points out that the business owners are encouraging this trend as they can achieve higher average rating on Zomato, and ultimately make more money by gaming the system.
Zomato s anti-bias algorithm feature four different ways to curb this ongoing problem. Biased reviews will now get hidden rather than getting deleted often. The obvious biased reviews will get deleted but for the others, they will be hidden which will be unknown to the spammers. Users will now be evaluated on their content and their behavioral pattern and will be given credibility scores based on this evaluation. This will increase or decrease their effect on a restaurant s overall rating.
The ratings of users who have had a history of their content getting flagged moderated, will have less magnitude in a restaurant s overall rating. This way the right reviews will reach the users. Bad ratings as old as five years still affect restaurants which presently have a good reputation. So these old reviews will eventually be taken off and the present reviews will be focused upon.
As said earlier, writing biased reviews have turned out to be a business wherein agencies are offering services to boost restaurant ratings on Zomato. And people are actually writing positive reviews in the pretext of doing a service . Food reviews can depend from person to person depending on their likes and dislikes. And since Zomato reviews are taken very seriously by people, it is important that they are bias free and they should be given the credit that they deserve good or bad.