After acquiring MaplePOS last week, Zomato has today announced that it will launch online booking feature called ‘Zomato Book’ in July. This news comes from none other than CEO Deepinder Goyal who tweeted a screenshot of how the service will look on the platform. Also Read - Zomato IPO share allotment status: How to check IPO allotment status onlineAlso Read - Internet down: Zomato, Paytm, Disney+ Hotstar, Amazon, Myntra, many other global services suffered massive outage
Zomato Book will be powered by NexTable, a US-based restaurant reservations and table-management platform that it has acquired today. TechCrunch reports that Zomato bought NexTable for $52 million, and the team including the CEO and founder TC DeSilva and Robert Tyree will now be Zomato employees. This NexTable acquisition becomes the company’s second acquisition in one week. Also Read - Zomato IPO: How to invest via bank, Zerodha, and Paytm Money
Zomato Book (table reservations). Coming to you in July – starting with Australia, UAE and India. pic.twitter.com/nfLAqa75pO
Deepinder Goyal (@deepigoyal) April 22, 2015
As per the screenshot provided, a blueprint of the seating arrangement at a particular restaurant will be provided on Zomato. You can then decide which table you want to book and make a reservation from the app or website directly, before heading over to the restaurant. It is not sure if this is going to be a paid service or not. The table reservation service will be rolled out to UAE, Australia and Indian users first, and others gradually.
Apart from table reservations, Zomato is also planning to integrate home delivery services into its platform. It has tied up with 2,000 restaurants in its first phase with all of them equipped with iPads to receive and confirm orders.
Started in 2008 in India, Zomato is now present in 20 countries including the US, UK, Canada, Ireland and Italy, and lists nearly 400,000 restaurants across these markets. The company faces competition from Indian rivals like FoodPanda and other startups cropping up. Even in the other countries, the company has enough competition from the likes of Yelp to keep it on its toes.
To deliver their A game, Zomato recently raised Rs 155 crore from Info Edge India to expand its business and technology. Goyal recently also voiced his opinion about the raging net neutrality debate and said that the company would not have been where it is if services like Airtel Zero were encouraged.