ZTE is targeting $800 million revenue including $500 million from its terminal and telecom business and $300 million from its device business in India in 2014. The company has already claimed to have sold over 36 million data cards through service providers, and recently entered the open market in India. It is eyeing to double revenues from $400 million (until October 2013) to $800 million, and is targeting to ship 1.5 to 2 million handsets in the smartphone market in the country by the end of next fiscal year. Also Read - Let our firms take part in 5G trials, China tells India
The company’s chief executive officer Xu Dejun said that ZTE currently has 63 percent market share in data card in India. The company is in the first phase in India with the launch of phones ranging between the Rs 5,000 to Rs 15,000 price bracket. It now plans to enter phase two by localizing phones, which will be priced slightly higher between Rs 8,000 and Rs 20,000. The company is currently working on adding dual-SIM support and localizing content in their next phase of phones.
ZTE is also planning to invest $10 million in marketing and branding initiatives, which will include tie ups with online retailer as well. It plans to target 6,000 retail stores and has also opened its first experience zone in Gurgaon.