comscore The Apple iPhone is aging like fine wine, 'old is gold' it is for the internet at large
News

The Apple iPhone is aging like fine wine, 'old is gold' it is for the internet at large

Expensive newer models cause the price-conscious buyers to go for previous-generation variants.

tim-cook-image

In a week from now, Apple will unveil its highly-anticipated 2018 iPhone line-up. Millions and millions and millions of eyeballs would be glued to the company s September 12 launch event, which will see the culmination of months of leaks and rumours surrounding its upcoming products. Also Read - OnePlus Nord CE vs Redmi Note 10 Pro Max: Does 4G still outdo 5G at a lesser price?

Also Read - Xiaomi is hiding the front camera on its next Mi flagship smartphone

Each year, Apple touts its new iPhones as being the best iPhone ever, talking about how much faster the SoC is, how amazing the cameras are, and things like that. As each iPhone launch gets done with, the previous iPhones get relegated to the older category. Also Read - iPad Mini for 2021 to ditch fat bezels, could bring along new Apple Pencil Mini

The world’s enthusiasm about the newest iPhones is understandable, and the response they receive each year is intriguing. The Indian internet’s response to the iPhones each year, however, shows an interesting trend.

The new iPhone witnesses a spike in search queries on Google, but the older iPhone fares better than the newer iPhone, a trend since the iPhone 4. Image: Google Trends

Online search trends over the last two years show that previous generation (or older ) iPhones are more popular than the newest kid(s) on the block. Average interest in 2016 s iPhone 7 is revealed to be more than twice than its successor, last year s iPhone 8.

Analyzing Google search trends in India over the past five years reveals something even more interesting. It shows that the four-generation old iPhone 6, which came out in 2014, has been more popular than newer models. It s followed by iPhone 7 and iPhone 8 (in that order), with the top-of-the-line iPhone X being the second-least popular in the country, with 2016 s iPhone SE coming in last. This is something corroborated by the average user interest over time. So, what s going on here?

Surprisingly, the iPhone 6 is by far the most popular iPhone over the past few years, faring better than the iPhone SE. Image: Google Trends

Well, if you see closely, you ll see a simple pattern. The more-expensive an iPhone model is, the less-interested people in India are in it. And since the newer iPhones are always dearer than the older models, it s easy to see why the four-year old iPhone 6 continues to dwarf its newer siblings in popularity, at least as far as India is concerned.

There s no denying the fact that iPhones (and other Apple products too) are extremely popular in the country. However, the Indian smartphone market is a volume-driven one. Except for a handful of people who understand the value of different components (e.g. user experience, build quality, and software support) that make premium smartphones (like iPhones) have the sky-high prices that they do, majority of users want devices that offer more value for money. This is why brands like Xiaomi and OnePlus rule the roost here.

Pricing has always been Apple s nemesis in India, even though the company s products have never been known to be affordable . Then there are custom duties and import taxes, which blow up the prices of iPhones even further. The iPhone SE is currently the most-affordable iPhone one can buy in India, but even it has, and continues to struggle, because its 4-inch screen is barely usable by today s standards. Then of course, there s the fact that you can get much more powerful (Android) smartphones at the same price.

Watch: Apple iPhone X Review

A large fraction of people who covet iPhones can t (or don t want to) spend the kind of money that the latest models (case in point being Apple iPhone X, which costs a staggering Rs 1 lakh, for the top-end variant) expect them to shell out. For these buyers, previous-generation (or older ) iPhones are the only way to have a smartphone with that seemingly-enviable half-bitten fruit logo plastered on its back.

Now, Apple have never been better. Last month, they became the first publicly-traded company to have its market value reach $1 trillion. But even with all of that, Apple can t afford to ignore India (for long), the fastest-growing smartphone market in the world. Perhaps this is why the Cupertino-based technology major is expected to launch an affordable iPhone model at its upcoming launch event. How affordable this new iPhone is, and whether it ll be able to turn Apple s fortunes in India, is something only time will tell.

For now, all we can do is count down to September 12 and prepare to marvel over Apple s new iPhones, which will surely be the best that they ll have ever made .

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: September 5, 2018 3:51 PM IST
  • Updated Date: September 5, 2018 4:01 PM IST


You Might be Interested

Apple iPhone SE

21499

Buy Now
iOS 9.3
A9 processor paired with M9 co-processor,64 bit
12 MP iSight Camera
Apple iPhone 6

30780

Buy Now
iOS 8, upgradable to iOS 8.0.2
Apple A8 Dual-core 1.4 GHz Cyclone (ARM v8-based)
8 MP, 3264 x 2448 pixels, autofocus, dual-LED (dual tone) flash
Apple iPhone 7

50810

Buy Now
iOS 10
Apple A10 Fusion Quad-core 64-bit Processor
12 MP with ƒ/1.8 aperture , OIS, 6 Element lens, High Speed Sensor, TrueTone Flash
Apple iPhone 8

42600

iOS 11
A11 Bionic chip with 64-bit architecture Embedded M11 motion coprocessor
12 MP with OIS, ƒ/1.8 aperture
Apple iPhone X

95390

iOS 11
A11 Bionic 64-bit chipset with M11 motion coprocessor
dual 12MP camera f/1.8 and f/2.8 apertures with dual OIS

new arrivals in india

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Micromax In Note 1
Micromax In Note 1

10,999

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

13,999

Oppo F17
Oppo F17

16,990

Samsung Galaxy M51
Samsung Galaxy M51

22,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Xiaomi Redmi 9A
Xiaomi Redmi 9A

6,799

Vivo Y20
Vivo Y20

12,990

Xiaomi Redmi 9
Xiaomi Redmi 9

8,999

Nokia 5.3
Nokia 5.3

13,999

Best Sellers