Microsoft s Activision Blizzard acquisition
Microsoft recently made the most expensive deal with Activision Blizzard, the publisher behind Call of Duty and Candy Crush. The deal for $68.7 billion is the largest gaming acquisition in history. While Microsoft plans to expand the gaming titles under its Xbox Game Pass and PC Game Pass following this deal, gamers can get the flavour of 'as many Activision Blizzard' games as it can within two subscription services. Besides adding titles to Xbox Game Pass, the company seems to expand its horizon in the controversial metaverse platform. “Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms,” Satya Nadella, chairman and CEO, Microsoft said.
Take Two Zynga 12 7 bn deal
Until January 10, 2022, Take-Two's purchase of Farmville developer Zynga valued at $12.7 billion ranked first as one of the biggest in the video game industry. Although the rank dropped down to number two, the acquisition still exceeds Microsoft’s buyout of ZeniMax Media and Tencent’s purchase of Supercell. Similar to Microsoft, GTA publisher will have an upper hand in Zynga's mobile game library that includes some of the popular titles like Empires & Puzzles, High Heels!, Merge Dragons.