comscore Samsung The Frame TV Review: Your TV can also be artwork
Review

Samsung The Frame TV Review: Your TV can also be artwork

A television, when switched off, does nothing. But what if you could use that blank screen for something useful? What if you could use it to display pictures or artwork, like any ordinary frame?

samsung the frame image 1

Samsung The Frame 4 5
BGR Rating :
4/5

Highlights

  • Samsung The Frame TV is priced at Rs 2,74,900 for the 55-inch option and Rs 3,99,900 for the 65-inch option.

  • The Frame doubles up as artwork or a picture frame when you aren't using it as a TV.

  • The TV is a 4K Smart LED TV, running on Samsung Smart Hub, the Tizen-based UI for TVs.

You don t normally think much about a TV beyond the brand name, size and resolution. You might also concern yourself with what the TV does; smart connectivity, the Netflix button on the remote, and HDR compatibility for more natural-looking colors. But all of those features hinge on the assumption that your TV is, and will remain, a TV. If Samsung s newest TV strategy is anything to go by, TVs can be more than that. Also Read - Samsung and LG confirm presence at in-person CES 2022

Also Read - Galaxy S21 FE to support 25W charging but will Samsung put it in the box? 

While the latest from Samsung s audacious range is a mammoth 146-inch TV called The Wall, it s still just a concept. However, Samsung s The range isn t limited to just one rather niche and oversized option. There s also The Frame, which was launched in India back in October last year. The Frame is an ordinary full-fledged TV when you need it to be, but switching it off brings out its signature feature. It ll work as a large frame that can display artwork or pictures when it isn t working as a TV. But is there more to this TV than just a feature that is admittedly not TV-like at all? Find out in our review. Also Read - Samsung Galaxy M32 launch in India next week: Top specs, price around Rs 15,000, more

Samsung The Frame Design and Specifications

As with all modern TVs, there are two ways to set the TV up wall mounting and stand mounting. Typical wall mounting would serve the form factor the best, as that would help it serve effectively as a frame hung on a wall. If you prefer, you have the option of two kinds of stand mounts as well. The regular stand-mount available in the box uses two stands on either corner of the TV and will need a wide enough table to place it on, while the studio mount incorporates an art-studio-style three-legged mount that is placed on the floor. The latter is sold separately though.

Unlike most other TVs, The Frame is designed to look like, well, a frame. While most top-end TVs today have slim form factors and narrow borders, The Frame goes for a different look. Indeed, it s a fair bit thicker than most similarly-priced TVs, and has a structure that aims to mimic a typical picture frame. The standard color of the frame is charcoal black, but you can also buy optional magnetic plates that offer you different color options. These are expensive, mind you, at Rs 13,900 per set.

The Frame uses Samsung s now-popular One Connect box, so you won t have to go digging behind the TV when you need to connect other devices. However, the TV itself does need to be connected to a power source, as does the One Connect box. This means you ll need two power sockets for the TV itself. The connection between the TV and the One Connect box uses something that Samsung calls an invisible connection . In reality, it s a see-through optical cable that sends data from the One Connect box to the TV. It s a simple and elegant solution that gives you the impression that the TV is indeed an independent device, maintaining the aesthetic elements of the device.

The One Connect Box, meanwhile, can be hidden away in a cabinet, and connects to any other devices you may need to use with the TV, such as a Blu Ray player, gaming console, streaming dongle or USB drive. It s also the device that interacts with the remote, which uses infra-red to turn on, but functions using RF signals after that. It s incredibly convenient to not have to point the remote at the TV to get it to work, and it s something I ve gotten used to reviewing high-end TVs. It s also a basic, uncomplicated remote with only the necessary buttons and controls.

The TV itself is available in two sizes 55-inch (our review unit) for Rs 2,74,900 and 65-inch for 3,99,900. Both variants feature a 4K-resolution (3840×2160 pixels) LED panel that supports HDR playback. It s also a smart-TV, powered by the company s Tizen-based Smart Hub user interface. The UI comes with support for a handful of streaming services including YouTube, Netflix and Amazon Prime Video, as well as games and apps. You can also use the built-in browser to surf websites directly on your TV.

The USB interface lets you play back and view videos and images from a USB drive as well. If you use the Samsung SmartView app (available on iOS and Android), you can directly mirror the contents of your smartphone on the screen, or use the smartphone as a remote. Additionally, you can directly cast your display as well with supported devices.

Samsung The Frame Performance

First things first, we re going to talk about The Frame s frame feature. When the TV is switched off (although the power still needs to be on), the screen dulls a bit, adjusts to the color and brightness of the ambient light in the room, and displays a pre-set image. This can be from the in-built art and photography collection, or an image from your photo gallery. You also get a subscription to an art service with the TV, which will give you licensed access to hundreds of art and photography works by famous artists. You therefore get to choose from different works of art, based on your mood, or one of your own pictures.

The in-built collection is interesting, as are the subscription options. For art collectors and enthusiasts, it s an excellent collection curated from various sources including Saatchi Art and Museo Del Prado, among others. While there is no built-in slide show functionality that changes the displayed image, you can do this manually as often as you like. Samsung s Art Store does need a paid membership, but you get a free trial with purchase, and the built-in works remain free for as long as you own the TV.

We had some concerns about power consumption, and Samsung did address these. The TV uses a motion sensor to detect whether someone is in the room, and only displays the standby image if it detects presence. It also detects ambient light for this, and therefore shuts itself off at night provided you aren t in the room. In practice, this doesn t always work. Often, the motion detector didn t sense human presence in the room immediately, and wouldn t turn on the standby image. Additionally, the auto-adjusting brightness was tricky at times, and the image was often too bright for the room. These issues are minor though, and hardly a deal-breaker in this case.

When it comes to running as a TV, The Frame doesn t disappoint. With 4K resolution, a capable LED panel, HDR compatibility and smart connectivity, it s got all the right ingredients that make a good TV. I tested the TV with a variety of content, including streamed TV shows and videos using YouTube, Amazon Prime Video and Netflix, video clips off a USB drive, and shows casted from a smartphone using screen mirroring and a Chromecast.

4K and HDR content are fantastic, as expected. However, the use of an LED panel instead of Samsung s signature Quantum Dot LED or even organic LED means that the picture stops short of being fantastic. It s also the reason why the TV is a bit more affordable than top-of-the-line options from Samsung and Sony. Although you re paying Rs 4,00,000 for the 65-inch version, the 55-inch option is available at under Rs 3,00,000, which is good value for a smart, HDR-capable 4K TV from a top manufacturer. The picture is, nonetheless, incredibly sharp, very clean and good with color reproduction.

Moving on to lower-resolution content, what appealed to me most is the quality of the motion. Now, while a lot of people prefer jittery motion for the familiarity of it, most modern TVs are capable of smoother, flowing motion. I personally prefer the latter, and the Samsung does well in offering this even with standard-definition content. What does end up being predictably poor is the quality of the picture with standard definition content. There s naturally a lot to upscale, and The Frame doesn t quite have the sheer processing power that some of the higher-end TVs do.

As a result, you re unlikely to be very pleased with standard-definition content, such as most television channels and low-resolution streams. With The Frame, you ll find yourself better suited to high-definition content, which shows better on the large screen. If you re already suited to 4K content, you ll have no trouble at all. Essentially, you shouldn t expect stellar picture across the board, but it isn t poor by any means.

Verdict

There aren t any other TVs like Samsung s The Frame, and for the time being, there aren t likely to be any either. The Frame is both a TV and a very flexible, ever-changing work of art. If you re an art enthusiast, collector or just like the idea of having a large photo frame in your house, The Frame is for you.

As a TV, it s not too shabby either, although it certainly isn t the best on offer from Samsung. And while the Rs 3,99,900 price tag for the 65-inch variant may seem a bit high for a TV that isn t even state-of-the-art, the 55-inch variant for Rs 2,74,900 represents better value. The Frame is definitely worth investing in if you like your artwork, and will certainly be a conversation starter when guests visit your home.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: January 11, 2018 10:20 AM IST
  • Updated Date: January 11, 2018 10:33 AM IST



new arrivals in india

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Micromax In Note 1
Micromax In Note 1

10,999

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

13,999

Oppo F17
Oppo F17

16,990

Samsung Galaxy M51
Samsung Galaxy M51

22,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Best Sellers