If there is a war going on within the technology domain in India, smart TVs are big contenders right after smartphones. So far the smart TV markets have been dominated by very few players, including Xiaomi. The mantle for the top spot has since been challenged by other players like smartphone manufacturer Realme, which will soon launch its own smart TV. However, we now have Transsion Holdings’ brands Infinix and Tecno also entering the segment. Also Read - Infinix Note 7 series launched with quad rear cameras, 5,000mAh battery
Both brands will be soon launching their own smart TVs in India to compete with Xiaomi and Realme. As per a report by 91Mobiles, Infinix will be entering this segment first. The company will be launching its TVs which will be sold online. Following this, Tecno is expected to launch its own smart TVs that will be sold in the offline markets. Also Read - Infinix Hot 9 with 5,000mAh battery, and punch-hole camera launched: specifications and price
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The Infinix Smart TV is expected to sport a 43-inch screen and carry a price of about Rs 20,000-Rs 25,000. This aggressive pricing will put the TV against Xiaomi’s Mi TV series. According to the publication, Infinix had planned the launch of the smart TVs in January 2020. However, this was delayed due to the Coronavirus outbreak which had back then taken a hit on China. Also Read - Tecno Camon 15 Pro Review: A 'Pro' with a few cons
Meanwhile, the screen size of the Tecno Smart TV is still not clear. Whether or not the company plans on launching different screen sizes is also up in the air, and so is the pricing. The Tecno smart TVs too are likely to be aggressively priced to compete with Xiaomi and Realme.
Brands are looking at Smart TVs, wearables and more
With the increasingly saturated smartphone market in India, many brands are approaching alternate products including accessories, wearables, audio, and smart TVs. Brand ecosystems are likely the next trend that companies will use to their advantage. We recently saw Oppo launch a smartwatch and foraying into IoT services. Poco, that recently became an independent brand is also looking forward to building its own TWS earbuds. Infinix and Tecno too will be likely taking this approach starting with their smart TVs.