comscore Xiaomi Mi Box 4K is going on sale in India today at 12PM on

Xiaomi Mi Box 4K is going on sale in India today at 12PM on

With the Mi Box 4K, Xiaomi is venturing into a segment dominated by Amazon with its Fire TV Stick.

  • Published: May 10, 2020 10:34 AM IST
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Xiaomi Mi Box 4K now available for purchase in India.

Chinese multinational Xiaomi just made a big foray into the smart products category with its Mi Brand in India recently. Alongside the launch of Mi 10 5G, Xiaomi also introduced the Mi Box 4K. With the Mi Box 4K, Xiaomi is venturing into a segment dominated by Amazon with its Fire TV Stick. The Chinese smartphone maker says the product is part of an ensemble of Mi devices available in the country. It started with Mi Band in 2015 and followed with Mi Purifier 2 in 2016, Mi Router 3C in 0217, Mi Smart TVs in 2018 and Mi Smart Water Purifier last year. The Mi Box 4K is going for sale today in India at 12:00PM on Xiaomi’s very own Also Read - Xiaomi Mi Box 4K streaming device vs Amazon Fire TV Stick 4K: Which is best ?

Xiaomi Mi Box 4K Launched: Price in India, Features

During a product briefing, Xiaomi shared why it is launching a streaming device in India now. The company cites industry research which shows that 34 million non smart TVs were sold in India in the last four years. These are flat TVs and not CRTs that can be turned into a smart device with a streaming dongle. It also says that the share of non smart TVs was 46 percent versus smart TVs last year. Also Read - Xiaomi Mi Box 4K Android streaming device launched in India: Price, Features

Xiaomi revolutionized the smart TV market in India with the launch of its Mi TVs. With Mi Box 4K, it wants to reach those customers who are still stuck with a non smart TV from its rivals. If you have a non smart TV then this should be in your horizon but even smart TV users should take note. Smart TVs also fall behind and fail to support major content platforms after a point. Some of the basic smart TVs only offer Netflix and a browser. So, how do you get Amazon Prime Video or Hotstar, Xiaomi think Mi Box 4K is the solution for these customers. Also Read - Xiaomi Mi Box India launch teased for May 8 alongside Mi 10 5G and true wireless earbuds

The Mi Box 4K, as the name itself implies, is a 4K streaming device. However, it can work with any TV and intelligently adapts to the resolution of your TV. It runs Android TV interface with Chromecast built-in and supports dual band WiFi as well. There is Dolby Audio support and is capable of controlling smart home devices as well. Since it runs Android TV, it supports Google Assistant as well. It is also the world’s first Android streaming device to offer Google Data Saver feature with an OTA update.

Xiaomi Mi Box 4K works by connecting the device via HDMI to the TV and connecting it to the Internet. It also has a USB port for connecting your external devices and has Bluetooth 4.2 to connect wireless headphones. Mi Box also comes with a remote that has a dedicated button for Amazon Prime Video, Netflix and Google Assistant. It is priced at Rs 3,499, which makes it much cheaper than Amazon Fire TV 4K, which retails for Rs 5,999. The Mi Box 4K is a smart play from the company in a market where every consumer wants the smartest device. It will go on sale starting from May 10 at 12:00PM IST via Flipkart, Mi Studio and Mi Home.

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  • Published Date: May 10, 2020 10:34 AM IST

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