DTH service provider Tata Sky has launched what it claims to be the country's first 4K Ultra High Definition (UHD) set top box. Priced at Rs 6,400 for new subscribers and Rs 5,900 for existing ones, Tata Sky is hoping to cash in on the upcoming ICC Cricket World Cup 2015. It seems Star Sports will broadcast matches in 4K resolution. The Set Top Box is backward compatible, which means it will work with High Definition and Standard Definition TVs as well. However, we wonder what is there for the subscriber after the World Cup?