Over the past couple of years, Asus has been struggling in India with its smartphone offering. And with the likes of Xiaomi, Oppo and Vivo taking the lead in terms of sales numbers, Asus required a change in strategy. The Zenfone Max Pro M1 comes with an aggressive pricing that undercuts Xiaomi, while offering similar or better specifications for less. Now, Asus is after OnePlus in the flagship segment, with an aim to dethrone the OnePlus 6 as a flagship killer.
The company’s latest smartphone, the Asus Zenfone 5Z is equipped with a Qualcomm Snapdragon 845 SoC, up to 8GB RAM, 256GB storage, and dual-rear cameras. The Zenfone 5C price starts at Rs 26,999 for the 6GB RAM with 64GB storage variant, Rs 32,999 for 8GB RAM with 128GB storage, and Rs 36,999 for 8GB RAM with 256GB storage. It is available to purchase exclusively via Flipkart.
Once again, Asus has managed to undercut the competition, and the Zenfone 5Z costs Rs 3,000 cheaper than the base variant of the OnePlus 6, and Rs 8,000 cheaper than the top end variant. And with ICICI bank credit and debit card offer (valid till August 19), the price is even more lucrative where the top end model costs Rs 11,000 cheaper than OnePlus 6 with 256GB storage. Specifications and pricing aside, does the Zenfone 5Z have what it takes to slay the flagship killer? Read my review to find out.
Metal unibody is no longer premium, but glass is, and like the competitors, Asus follows the suit. The Zenfone 5Z is a beautifully crafted smartphone with a metal frame, rounded corners and diamond-cut chamfered edges. It comes with a front and back glass design which gives it a premium look and feel. But as in case with other smartphones with glass back, this one is slippery too, and attracts a lot of fingerprint smudges. Here’s our first look at the Asus Zenfone 5Z!