Kids these days may not know why a lot of us are losing our minds over a feature phone, but the original Nokia 3310 represented the dreams and desires of a growing and ever modernizing young society. It was an iconic device that brought numerous individuals of all ages into the mobile age, being one of the first truly affordable mobile phones when India first ushered in mobile connectivity. Selling at around Rs 4,000 when I bought it back in the early 2,000s, the Nokia 3310 was a runaway success and has long earned its place among the legendary devices of the mobile phone industry.
The 3310 was quickly antiquated by a Nokia that was innovative, strong and disruptive in those days, as features became the priority. The end of the decade saw smartphones rise to prominence, and with their growth, the feature phone age came to a swift end. Nokia failed to keep up with the smartphone trends, was bought out by Microsoft and turned into Microsoft Mobile, and suddenly the exit of an iconic name in mobile phones was imminent. However, 2017 marks the resurgence of Nokia, rising from the ashes much like the proverbial phoenix thanks to brand license holder HMD Global. And the first of its phones to launch in India is the nostalgia-filled Nokia 3310 (2017).
Priced at a cheeky Rs 3,310, the Nokia 3310 is a feature phone aimed at triggering memories and taking you back to a time when phones were simpler devices. Nokia is making all the right moves and is expected to launch the first of its new smartphone lineup in India in June, but for now, we’re bringing you Nokia’s new (old) feature phone. Check out our hands-on video of the new Nokia 3310.